Our company

About Ashokasha

A trusted bridge between international food brands and the Indian market.

A journey shaped by global flavours

Ashokasha Exim Pvt. Ltd. was founded in 2006 with a simple idea: bring authentic, high-quality foods from around the world to Indian consumers and culinary professionals.

Our experience in the food trade goes back to 1980, when founder Ashok K. Agarwal began his journey in Nepal. Over the years, he built deep experience in international brands, distribution and market development before establishing Ashokasha in India.

Today, we import and distribute a focused portfolio across general trade, modern trade, ecommerce, quick commerce and HoReCa. We work closely with manufacturers and customers to create reliable, long-term market growth.

What guides us

Our mission and vision

Mission

To bring distinctive global food experiences to India through responsible sourcing, strong supplier partnerships, dependable distribution and a consistent commitment to quality and customer service.

Vision

To be a preferred Indian partner for international food brands, known for market insight, ethical business practices, operational discipline and the ability to build sustainable categories and brands.

Our approach

How we work

Authenticity

We source from trusted manufacturers and prioritise products that remain true to their culinary origin.

Quality

Products and documentation are reviewed carefully before they enter our portfolio and supply chain.

Partnership

We value transparent, durable relationships with suppliers, customers, distributors and service partners.

Adaptability

We respond to new consumer trends, channels and product opportunities while keeping commercial fundamentals in focus.