03 / CAPABILITIES

FROM BORDER
TO MARKET.

The operating discipline behind compliant imports, national distribution, foodservice reach and sustained category development.

04 / INDIA MARKET ENTRY

ONE PARTNER.
THE WHOLE ROUTE.

India is not one launch or one channel. Ashokasha brings commercial judgment, regulatory coordination and distribution execution together under one accountable team.

01Assess

Category, consumer, price architecture and competitive fit.

02Select

The right products, variants, packs and commercial proposition.

03Comply

Import documentation, labels and food-regulatory readiness.

04Land

Shipment planning, clearance coordination and supply continuity.

05Position

Indian pricing, channel strategy and brand-market language.

06Launch

Listings and activation across the routes that matter.

07Grow

Replenishment, range expansion and long-term demand building.

FOR INTERNATIONAL BRAND PRINCIPALS

BRING YOUR BRAND TO INDIA.

Looking for an experienced importer, national distributor and long-term category-building partner?

Discuss India market entry ↗

FOR RETAIL, DISTRIBUTION & FOODSERVICE

SOURCE THE PORTFOLIO.

Explore retail packs, professional formats, trade availability and regional distribution opportunities.

Start a trade enquiry ↗

MARKET
PROTOCOL.

05 / ONE PARTNER
EVERY ROUTE TO MARKET
PAN-INDIA EXECUTION

01 GENERAL TRADE

Distributor-led reach into independent retail and wholesale.

↗

02 MODERN TRADE

Structured listings, promotion and replenishment for national chains.

↗

03 QUICK COMMERCE

Fast assortments and high-visibility execution for digital shelves.

↗

04 HORECA

Authentic ingredients and professional formats for demanding kitchens.

↗

05 ECOMMERCE

Search-ready assortments, digital content and dependable fulfilment for online marketplaces.

↗

06 INSTITUTIONS

Planned supply for airlines, caterers and high-volume professional accounts.

↗

01 / MOTHER WAREHOUSE

BHIWANDI

Primary inventory and fulfilment node serving the national network.

02 / BRANCH WAREHOUSE

NEW DELHI

Northern operating node supporting regional distribution and foodservice.

SELECT MODERN TRADE PRESENCERepresentative retail accounts across national and regional markets.

Reliance Retail

Spencer’s

Nature’s Basket

Foodstories

Food Square

Modern Bazaar

Q Mart

Ratnadeep

Magson

Lulu

Nesto

LOTS Wholesale

MManthan

Le Marché

DIGITAL COMMERCE PRESENCEMajor ecommerce and quick-commerce routes to the Indian consumer.

Amazon

Flipkart

Meesho

BigBasket

JioMart

Blinkit

Zepto

Instamart

TRADEMARK NOTICEThird-party names, logos and trademarks shown are the property of their respective owners and are used solely to identify representative retail, ecommerce and foodservice channels. Their appearance does not imply endorsement, sponsorship or affiliation unless expressly stated. Product availability and commercial relationships may vary by location and period.

FOODSERVICE ECOSYSTEM

STAR HOTELS ✦ RESTAURANT CHAINS ✦ QSR ✦ CATERERS ✦ HYPERPURE ✦ ASSURE ✦ B2B AGGREGATORS ✦ STAR HOTELS ✦ RESTAURANT CHAINS ✦

07 / INTERNATIONAL SOURCING RECORD

TWO DECADES.
THIRTEEN MARKETS.

Ashokasha’s sourcing advantage is accumulated commercial knowledge, not pins on a map. Relationships across Asia, Europe and the Middle East continue to shape what we select, how we land it and where it can win in India.

ACTIVE MARKET MEMORY20+YEARS OF CROSS-BORDER FOOD TRADE

ORIGIN MARKETS13ACROSS ASIA, EUROPE & THE MIDDLE EAST

01 / EAST ASIAKorea · ChinaRAMEN · SAUCES · SPECIALIST PANTRY
02 / SE ASIAThailand · Singapore · Malaysia · VietnamSEAWEED · BEVERAGES · SNACKS · CONFECTIONERY
03 / EUROPESpain · Turkey · Italy · GreeceBISCUITS · CONFECTIONERY · ANCHOVIES · GUACAMOLE DIPS
04 / WEST & SOUTH ASIAUAE · Lebanon · Sri LankaTAHINA · MIDDLE EASTERN PANTRY · TEA

DESTINATION MARKETINDIASELECT → LAND → BUILD
RETAIL + FOODSERVICE

CONSUMER ACTIVATION / FIELD EXECUTION

THE FIRST TASTE
MATTERS.

From live noodle preparation to wet sampling for tea and coffee, Ashokasha plans and executes the consumer trial that turns an unfamiliar format into a product people understand.

SEE SAMPLING IN ACTION ↗

READY FOR THE NEXT CONVERSATION?

FROM POSSIBILITY
TO MARKET.

Whether you are entering India or sourcing for Indian trade, start with the team that can place the opportunity in its proper commercial context.

START A CONVERSATION ↗

ONE PARTNER.THE WHOLE ROUTE.

BRING YOUR BRAND TO INDIA.

SOURCE THE PORTFOLIO.

MARKETPROTOCOL.

TWO DECADES.THIRTEEN MARKETS.

THE FIRST TASTEMATTERS.

FROM POSSIBILITYTO MARKET.

ONE PARTNER.
THE WHOLE ROUTE.

MARKET
PROTOCOL.

TWO DECADES.
THIRTEEN MARKETS.

THE FIRST TASTE
MATTERS.

FROM POSSIBILITY
TO MARKET.